Our Story


Two friends started with an idea of developing a watch company, bringing you the watch you deserve at the price you deserve. You work hard. You save your money. And you deserve the best of the best. But when it comes to watches, you shouldn't have to spend a fortune to get a quality timepiece. That's why we're proud to offer our watches at fair prices.


Everything from the watch box to the watch itself was done with pride along with sticking to our core value of giving our customers more than what they are paying for. Giving them that ‘YES!’ moment when they open the package to see a quality/stylish watch box and watch. If we wouldn't put them on our wrist, we wouldn't put them on yours! We will always do our best to exceed your expectations.

In regards to our name, it was important to us that when someone put our watch on they looked good and felt good. So important that we wanted to brand out a word encompassing that goal.

That goal has been accomplished using one Old English word,


 NOTU; meaning use, enjoyment, advantage. 

 We hope you enjoy our watches as much as we have enjoyed making them for you. 

Please follow our journey on Instagram @notuwatches 

-Team NOTU