Our Story


Two friends embarked on a journey to create a watch company, dedicated to delivering quality timepieces at reasonable prices- bringing customers the watch they deserve at the price they deserve. You work hard and you deserve the best of the best. But when it comes to watches, you shouldn't have to spend a fortune to get a quality timepiece. Our commitment lies in blending quality with affordability.  


Everything from the watch box to the watch itself, reflects our pride and dedication to our core value: bringing customers more than they pay for. We aim for that ecstatic 'YES!' moment when you unbox the watch. If we wouldn't put them on our wrist, we wouldn't put them on yours! Exceeding your expectations will always be our top priority. 

In regards to our name, it was important to us that when someone put our watch on they looked good and felt good. So important that we wanted to brand out a word encompassing that goal.

That goal has been accomplished using one Old English word,


 NOTU; meaning use, enjoyment, advantage. 

 We hope you enjoy our watches as much as we have enjoyed making them for you. 

Please follow our journey on Instagram @notuwatches 

-Team NOTU